Painkillers vs. Vitamins

Solve your customer pain and you’ll reap the rewards

Why Painkillers vs. Vitamins

Personas, Archetypes, and Segments

Understanding your customers by leveraging frameworks

Do you know your…

Operation Cat Drop

The law of unintended consequences

The Setup

Business Models as Systems

Designing your business model is about systems thinking

What is a business model

Are Smart Windows the future?

Advanced materials can change the way you feel, what you see and how you interact between the inside and outside environment

Feedback Loops

Learning how to model based on Spotify’s business model

Overview

HomeAdvisor vs. GreenSky

More than one way to attack a market; comparison of two business models

Game Design: Tour De France

The annual cycling classic can teach us a lot about game design and incentives

Trust Equation — as a business system

How to leverage the formula to build relationships with customers

The OODA Loop

Learn to be a business fighter pilot to outmaneuver competition

Overview of OODA Loop