Painkillers vs. Vitamins

Solve your customer pain and you’ll reap the rewards

Why Painkillers vs. Vitamins

Personas, Archetypes, and Segments

Understanding your customers by leveraging frameworks

Do you know your…

Operation Cat Drop

The law of unintended consequences

The Setup

Business Models as Systems

Designing your business model is about systems thinking

What is a business model

Prospect Theory in Action

How to use Prospect Theory to improve product positioning

Intro

Are Smart Windows the future?

Advanced materials can change the way you feel, what you see and how you interact between the inside and outside environment

Feedback Loops

Learning how to model based on Spotify’s business model

Overview

Marketplace Design

Lessons to build your market from Nobel Laureate Alvin Roth

Overview

HomeAdvisor vs. GreenSky

More than one way to attack a market; comparison of two business models

Nudge your customers

Apply choice architecture to developing products customers want

Intro