PwC’s Small Business Services

Bringing new audiences to a 100+ year-old accounting firm

Bra Theory

Tearing down the Wall of Bras and dismantling the Industry Sizing Status Quo

Branding your Startup: A Two-week, Collaborative, Low Effort Approach

I’ve seen a spectrum of founders and their perceptions on branding:

I need a logo for my business! I’ve got a fully crafted press release! Mission, mission mission!

Run remote product teams on five meetings

A few months ago, I quit my full time job to go nomad. It felt a bit daunting. In my…

WageGoal

Innovation for the financially underserved

The Vision

What happens when you iterate on one feature for a year?

It’s rare to see the underbelly of enterprise software development. Behind every CEO’s story of success lies weeks, months, years of iteration, bureaucracy and (mis)communications.

WageGoal Back of House

Where to go from a Concierge MVP

The Goal

Adventures in overturning usability assumptions

README.md

I’m a User Research team builder and advocate. Here’s what I’d like you to know about me. 🚀

I’ve spent 10+ years leading research and design at from early to mid stage startups to agencies to enterprises, typically as a…

PlayAlong

A little delight for a lot of benefit

The Goal