The Inauthenticity of Influencer Culture

Some influencers live unattainable lives enhanced by…

The QVC and HSN Merger: Not Your Usual Retail Story

The SUMO Heavy 2016 Social Commerce Survey

We’re pleased to announce the release of our latest consumer report, the 2016 Social…

The High Cost of Fast Fashion

Fast fashion is built upon companies with huge supply chains using…

SUMO Heavy Wins a Major Award (Careful, It’s Fra-gile!)

The New Rules of Retail

Charting a Course in the New Retail Reality

7 Tips for Managing eCommerce Teams

By Melissa Curra, Client Strategist at SUMO Heavy

Hourly Consulting Fees are Dead

For the better part of 4 years we’ve been continually adjusting how we work with our clients and how we price our services. Like any consulting business, we started with hourly billing. That quickly became a frustration point for our clients, as they would have no idea as…

Our First Year in Business: $100,000 of Free Advice

Social Commerce Revisited: Two Years After the Hype Cycle