Archive of stories published by Superflux

Tackling the Ethical Challenges of Slippery Technology

The release of Google’s AI principles last week are promising. It is hard to imagine how these principles will be baked into the DNA of the company and how their implementation will play out in terms of company decision making and…


Can speculative evidence inform decision making?

Over at Superflux, our work investigating potential and plausible futures, involves extensively scanning for trends and signals from which we trace and extrapolate into the future. Both qualitative and quantitative data play an important role…


Why we made a film called ‘Trigger Warning’

Jon Ardern (JA), Co-Founder and Director of Superflux speaks with 
Kristin Alford…