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Hands on tools and best practices for people leading transformational growth projects
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Practical frameworks and guides
How to Improve Your Market Intelligence by Understanding Product Lifecycles
How to Improve Your Market Intelligence by Understanding Product Lifecycles
The goal of these content series is to untangle, simplify and support you in solving cross-functional business challenges. We have…
Synthesis Consulting Group
Sep 24, 2020
Practical Case Study: Building B2B Sales and Marketing Content
Practical Case Study: Building B2B Sales and Marketing Content
I n our last article we shed light on the importance of building marketing content together with your sales team. In this one, we will…
Synthesis Consulting Group
Aug 28, 2020
How (and why) to build a content-driven B2B sales funnel
How (and why) to build a content-driven B2B sales funnel
Working closely with cross-functional teams, we witnessed many cases where relationships between Sales and Marketing turned sour. Nobody…
Synthesis Consulting Group
Aug 11, 2020
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