Influence

System 3: Audience

Your Audience System helps you identify who you should be talking to.

[taken from LinkedIn short email course, needs rewriting for book]

With the first two steps of the 7 Systems of Influence for LinkedIn you now have a vision, and you know…

System 2: Genius Zone

Know thyself to define your personal brand. If you don’t know who you are, what makes you special, what your genius zone is, then you may merely add to the noise rather than occupy your unique place in the universe. Your Genius Zone System helps you identify your expert zones, then your…

System 1: Vision

If you could have, do, or be anything you want, what would it be?

Thomas Jefferson and the other Founders of the United States dreamed of a grand republic founded upon principles of liberty. Gandhi dreamed of peace for India. Churchill dreamed of defeating Hitler and…

System 4: Content

Without this system, you ain’t influencing nobody.

Everything is content.

Your content is more than your profile, a post, or a video, it’s also your activity on LinkedIn. When you “like” someone else’s post, that action shows up on your profile…

System 5: Action

We all know someone who says they’re going to write that book…someday. They’re going to give a TEDx talk…someday. They’re going to make a difference in the world…someday.

Maybe that person is you. You have good intentions but you get busy and things don’t happen.

People to reference in this book

[There are certain people I know have to be in this book, whether they’re referenced in a quote, story, or case study.

I tend to reference dead people, because their stories are more stable than those of the living. While there may be debate…

Glossary

Don’t you hate it when you read a word, and you think you know what it means, but you’re not sure if you understand it within the context of what you’re reading, and Google doesn’t really help, and you don’t want to ask on Facebook because you might embarrass yourself? These are some of those types of words…

Anything You Want

If you could have, do, or be anything you want, what would it be?

Often initial answers center around things we want to have. “I want a Lamborghini,” “I want to be a millionaire,” or “I’d like to buy a house,” are common responses.

Books referenced in this book

Perhaps this will be its own section, or perhaps it will merely be part of the Notes section of this book. Regardless of where it ends up, I’ve always wished authors would include a list of the books they quote or recommend in an easy-to-use list, and even better, include a…