The Good and Bad of Mobile Onboarding

Developing a mobile application is a tough job. You slave for months making sure your product…

The Benefits of a Short Morning Standup with your Team

Taplytics BigQuery — Take Control of your Mobile Data

5 Musts for Rock Solid Push Notifications

Push notifications are one of the most effective strategies to drive a user back to…

App Evolution: How Facebook has optimized their iPhone experience over the past 5 years

At Taplytics, we’re constantly thinking about app iteration, and how great teams optimize their app over time. One thing that’s critical to figuring out where to go is by learning…

Closing the Loop with Mobile A/B Testing

In today’s world, there is an app for everything. In fact, there are multiple. With so…

How to get your team onboard with A/B testing

Introducing A/B testing to your company may sound scary, but once you shift your…

Eric Ries is publishing a leader’s guide and it’s only on Kickstarter

Don’t pay platforms to hijack your data

There is a trend in mobile and web to think about marketing and development efforts from…