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Top Stories published by Big Ideas in July of 2018
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2018
July
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Texas McCombs
in
Big Ideas
Jul 18, 2018
Is Your Partner Wrecking Your Financial Literacy?
How relationship roles shape a lifetime of money know-how for better — or for worse.
Based on the research of Adrian Ward
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6
Texas McCombs
in
Big Ideas
Jul 25, 2018
To Sell Spicy Food, Appeal to Aggression
As Americans’ taste buds grow more adventurous, they’re getting fonder of spicy food. How can marketers more effectively appeal to them? One possible selling…
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50
Texas McCombs
in
Big Ideas
Jul 25, 2018
In Social Media Age, New Products Need New Marketing Ideas
Consumers often look to other consumers before deciding to try a new product. But in the world of social networks, the process has changed—and…
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6
June 2018
August 2018
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Big Ideas
Faculty research and insights from Texas McCombs
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Tags
Pricing Strategy
Network
Social Media
Marketing
Advertising
Dining
Marketing
Food
Budgeting
Money
Editors
Texas McCombs
Writers
Jeremy Simon