When Brand Messaging Misses The Mark

Today a friend pointed out this great example of messaging gone awry. In the image below, from a recent RiteAid circular, you can see their familiar “Welcome to Wellness” tagline is followed by a listing of items on sale, specifically: chips, soda, ice cream and…

Natural Language Processing and SEO

As you know, I have a strong interest in the future of search. This is particularly true of new software developments that help people find what they are looking for. I recently had an opportunity to write a piece for the TrackMaven Marketing Blog on natural language…

Who Needs TV When You Have Facebook Live?

Are we sitting on the edge of a new model for how people use Facebook to communicate…

The Rise and Resurrection of LinkedIn

Thoughts on the Microsoft-LinkedIn acquisition

Last week the world was surprised with Microsoft’s announcement that it would acquire the company for a price well above its recent share price. This was met…

Alternate Worlds of Innovation

When you work in software, you come to realize that you can pretty much create anything you set your mind…

Pastures New

Today I’m breaking from my typical routine of writing about digital marketing and strategy trends to talk a bit about a big personal milestone. It is with much excitement that I share the news of some big changes for me and my family: I have left ThoughtWorks to head for new pastures.

The Smell of Smoke After Fireworks

I hope everyone enjoyed a safe and relaxing 4th of July weekend. We had a great time visiting with…