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Archive of stories published by The Attention Council

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Yan Liu in The Attention Council

Inside the TAC Attention Survey

Eye-opening findings surfaced during The Attention Council’s June Summit, reinforcing viewer attention…

Dan Federman in The Attention Council

The Attention Council Whitepaper Reveals Best Practices for Activating on Attention Data

Marc Guldimann in The Attention Council

The Attention Council June 2020 Summit Recap

The third Attention Council event — TAC June Summit (technically the July Summit for our colleagues in Australia) was our first digital-only event. Over 170 individuals representing brands, agencies, publishers, and researchers gathered online for…

Marc Guldimann in The Attention Council

Inaugural UK Event Recap

Over 100 representatives of brands, agencies, publishers and format owners…

Diane deCordova in The Attention Council

The Attention Council Announces Three New Members

The Attention Council welcomes Diageo, MARS and…

Dan Federman in The Attention Council

The Attention Council Appoints Andy Brown as its First CEO; Becomes Membership Organization

Fall Benchmark Survey with ARF to Provide Latest Insight into Industry Adoption of Attention

Yan Liu in The Attention Council

TAC Welcomes New Board Members Sorin Patilinet of Mars and Paolo Provinciali of Anheuser Busch

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The Attention Council

Promoting the use of attention metrics to create incentives that align all stakeholders in the media and advertising ecosystem.

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Attention Economy

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Diane deCordova