The Attention Council
Promoting the use of attention metrics to create incentives that align all stakeholders in the media and advertising ecosystem.
The Attention Council Appoints Andy Brown as its First CEO; Becomes Membership Organization
The Attention Council Appoints Andy Brown as its First CEO; Becomes Membership Organization
Fall Benchmark Survey with ARF to Provide Latest Insight into Industry Adoption of Attention
TAC Welcomes New Board Members Sorin Patilinet of Mars and Paolo Provinciali of Anheuser Busch
TAC Welcomes New Board Members Sorin Patilinet of Mars and Paolo Provinciali of Anheuser Busch
In our March 2021 meeting The Attention Council introduced our two newest board members, Paolo Provinciali, Head of Media at Anheuser…
The Attention Council Whitepaper Reveals Best Practices for Activating on Attention Data
The Attention Council Whitepaper Reveals Best Practices for Activating on Attention Data
Specific steps to activate on attention and best practices from leading brands are included in the new whitepaper and will be revealed at…