The Toxicity of Growth Hacks

One of the first things you learn about when you look into building an audience is the existence of growth…

Operating a Calm SaaS Business

For most founders, running a business is juggling hot coals while riding on a unicycle. It’s a stressful…

Choose Your Own Adventure: Creator, Curator, Commentator, or Connector

People love to put other people in boxes. Metaphorically, of course. We do love our categories and classifications.

On social media, we can leverage one of four major roles: we can be creators, curators, commentators, and…

Fundamentals of a Calm SaaS Business

Software-as-a-Service businesses are all the rage. For some entrepreneurs, it’s the top rung of…

Problem Discovery for Calm SaaS Businesses

If you want to build a business by selling a product that people genuinely need, your…

Realistic Building in Public for Introverted Founders

Founder Stories are Powerful Assets

Your founder story is much more valuable than being reduced to a slide in a pitch deck. Your…

Consulting in Public

Building in public is becoming a popular way to build a business. But how about consulting in public? Can entrepreneurs go…

Building in Public and Legacy

Philip Larkin, the renowned British poet, famously decreed on his death bed that all his diaries should be…

When Should You Go from Side-Project to Full-Time?