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Farrah Bostic in The Difference Engine LLC

Politics & College

Do politics play a role in how students evaluate their college choices? We looked…

Farrah Bostic in The Difference Engine LLC

Voting privacy booths stacked up at a polling place

Civic Trust is a (Legal) Design Problem

Reflections on a Primary Election in a Small Town

Farrah Bostic in The Difference Engine LLC

Working from home: A young couple play with their child in the living room, while one parent also works from a laptop

The “New Normal” of Qualitative Research

What we found in our competitive review of the market…

Ashley Derrington in The Difference Engine LLC

Inclusive & Accessible Research — How to Set Up Remote Interviews, Focus Groups, and Digital

Nicolas Chase in The Difference Engine LLC

Passwords, Privacy, and Proactivity

[Editor’s note: As interesting products and technologies emerge, we want to take the time to…

Ashley Derrington in The Difference Engine LLC

Inclusive & Accessible Research — Why are we having this conversation?

Farrah Bostic in The Difference Engine LLC

“Eliminating Groupthink”

A note about a thing you don’t need to worry about and a technology you don’t…

Farrah Bostic in The Difference Engine LLC

Personas That Govern

Chuck Schumer has imaginary friends

Farrah Bostic in The Difference Engine LLC

Before the Brief: How to do desk research

With a brief explanation of why you absolutely should

Farrah Bostic in The Difference Engine LLC

Before the brief: Observation

The first in a limited series about what brand & communications…

The Difference Engine LLC

We help businesses & brands make decisions with confidence & creativity.

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