Five Dimensions of Speculative Thinking

In the book Ten Types of Innovation it describes the overuse…

Narrative Spint Storymapping

Storyscaping is the fine art of capturing the values and vision and transforming them into immersive…

The Multi-Verse & The Multi-Dimensions of Experience Design (MDXD)

Planning Research (Discover)

“Research set’s the tempo from day one”, therefore it’s critical to question the brief (relationship &…

- Value Proposition

The Blue Ocean Strategy (Fig: 15.3) represents the central pursuit of value viability by its equal emphasis on respecting…

Presenting (Deliver)

THE TEAM

- The Purpose of (Why)

Too often designers begin their process at the “how” (task enabler) (Chimero, 2012) rather than the “why” (objective…

- Experience Life-Cycle

The start of any journey begins life as a transaction service experience, (Fig: 17.1) this establishes the…