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Get to the point!
Say it in the first three lines.
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In business writing, less is more
There’s a big difference between how much you’d like to say (a lot), and what your reader is likely to remember (much less)
Michael Gentle
Jun 8, 2018
How to write a software case study that works
How to write a software case study that works
Keep it relevant, keep it simple and keep it short
Michael Gentle
May 14, 2018
Five steps to better emails - summary
Five steps to better emails - summary
We’ve just gone through a 5-part series in which we proposed five steps to writing better emails. Let’s summarise them here:
Michael Gentle
Mar 21, 2018
Step 5 - Don’t play email ping-pong
If an email turns out to be more complex than originally thought, with multiple back-and-forth replies, stop the discussion. Pick up the…
Michael Gentle
Mar 21, 2018
Step 4 - Explain attachments
Step 4 - Explain attachments
When you send an email with an attachment, include a summary explaining what it is about. This provides background and context, and makes…
Michael Gentle
Mar 21, 2018
Step 3 - Keep it short and simple
Step 3 - Keep it short and simple
Emails are, for the most part, fairly straightforward. They range from the mundane (scheduling meetings or requesting information) to the…
Michael Gentle
Mar 21, 2018
Step 2 - Say it in the subject line
Step 2 - Say it in the subject line
It seems like an obvious thing to say, but the more useful information you provide in the subject line, the more likely your reader is to…
Michael Gentle
Mar 21, 2018
Step 1 - Is this email really necessary?
Step 1 - Is this email really necessary?
We are all aware of people who sit a few desks away from you who send you an email, when they can just walk over and talk to you in person…
Michael Gentle
Mar 21, 2018
Five steps to better emails
Five steps to better emails
Email — it’s the bane of our working lives. They’re long. They’re impossible to understand!
Michael Gentle
Mar 21, 2018
What the press can teach us about business writing
What the press can teach us about business writing
What do newspapers and magazines have in common with email? They’re both competing for your attention.
Michael Gentle
Dec 9, 2017
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