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The Irrational Consumer
Consumer biographies told from a psychological perspective. Authors identify the psychological effects and cognitive biases that led them to the “buy” button.
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Publication Guide
The Irrational Consumer: A Guide
The Irrational Consumer: A Guide
Articles are split into the stages of a customer journey. At each stage the psychology of the irrational consumer is profiled.
Stephen Courtney
Sep 18, 2019
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