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Stephen Courtney
in
The Irrational Consumer
Sep 18, 2019
The Irrational Consumer: A Guide
Articles are split into the stages of a customer journey. At each…
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About
The Irrational Consumer
The consumer journey told from a psychological perspective
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Tags
Explanation
Marketing Strategies
Consumer Behavior
Digital Marketing
Psychology
Editors
Stephen Courtney
Philippe AIMÉ
Alexandra Sicot-Koontz
Writers
Alexandra Sicot-Koontz
Philippe AIMÉ
Jochen T. Grünbeck