The rise of YouTube and its users has shown unprecedented growth and is re-defining the concepts of media, creators and audiences. Through this development in new media the idea of Internet celebrity has evolved, with content creators being worshiped liked Gods…

I touched on this subject a bit in in my last blog, on the issue of unfair media coverage of sports in Australian media. When I was researching this topic it was hard for me not to focus all my energy on the media coverage (or lack of) of women’s sport alone!