Archive of stories published by The Iterable Blog

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2017

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Jul 21, 2016

Dollar Shave Club’s Billion Dollar User Engagement

User Engagement Teardown

How does a billion dollar startup engage its customers? Today’s User Engagement Teardown answers that question.

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May 24, 2017

Marriott vs. Airbnb: Whose Marketing Delivers a Luxury Experience?

User Engagement Teardown

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Mar 21, 2017

Uber vs. Lyft: Whose Marketing Wins the Race?

User Engagement Teardown

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Feb 15, 2017

Who Lands the Job? Indeed vs. AngelList

User Engagement Teardown

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Oct 12, 2017

Understanding the 5 Pillars of Omni-Channel Relevance

How to Adapt to the Now Economy

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Apr 26, 2017

How Zillow Wins at Growth Marketing

An Iterable Case Study

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Jul 31, 2017

Expedia vs. Priceline: Whose Marketing Stands Out to Travelers?

User Engagement Teardown

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Jun 19, 2017

Safeway vs. Instacart: Whose Marketing Delivers a Fresher Service?

User Engagement Teardown

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Aug 29, 2017

Blue Apron vs. HelloFresh: Whose Marketing Satisfies Customers’ Appetites?

User Engagement Teardown

Iterable in The Iterable Blog

Sep 15, 2015

Growth: User Acquisition vs. User Engagement

In the first three posts in this series we looked at the different layers of the marketing tech stack, followed by detailed looks at user acquisition and engagement and the layers of the stack that make acquisition/engagement easier or more effective.

These were the top 10 stories published by The Iterable Blog; you can also dive into yearly archives: 2015, 2016, and 2017.

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The Iterable Blog

Iterable is the growth marketing platform that powers omni-channel relevance at scale. Iterable automates campaigns through drag-and-drop workflow, activates on any type of customer data, and allows marketers to personalize messaging at scale across multiple channels.

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