How does a billion dollar startup engage its customers? Today’s User Engagement Teardown answers that question.

As the “largest community marketplace for fashion,” Poshmark is engaging its millions of shoppers through growth marketing campaigns that include omni-channel messages like blast…

Two years ago, we suggested adding GIFs to your marketing emails. Have you tried it? Now that it’s no longer a passing fad, we wanted to remind you to give it another shot.

Today, we’re excited to share our latest User Engagement Teardown, analyzing and comparing the user engagement of some of the country’s most prolific coffee brands: Peet’s Coffee & Tea, Starbucks and Philz Coffee.

Last week, as part of our User Engagement Best Practices blog series, we took a look at email subject lines. While your subject line is incredibly important, it’s…

From the beginning, Iterable has been envisioned as a platform that empowers marketers, making them more efficient and giving them new abilities to create world-class campaigns across all the channels. Concurrently, over the last few…

Converting users and subscribers to loyal and happy customers is critical to any business’s growth. As part of our User Engagement Best Practices blog series, we’re highlighting helpful…