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The LeoScope
Expertise From Leo Burnett’s Thought Leaders
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Jun 26, 2017
R.I.P. the Native Mobile App, 2008–2017
Apps are responsible for changing the world, but their days…
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Leo Burnett
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The LeoScope
Nov 10, 2016
Why This Influencer Expert Has a Seat at the Strategy Table
Director of Influencer Megan Maguire…
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Leo Burnett
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The LeoScope
Apr 8, 2016
SXSW 2016: The Future Looks Very Familiar
Leo Burnett Sydney’s Michael Dawson spots six trends that…
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Leo Burnett
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The LeoScope
Dec 20, 2016
Programmatic: The ‘Magic Robot’ in the Room
Leo Burnett EVP, Director of Content Michael Siegenthaler…
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Leo Burnett
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The LeoScope
May 1, 2017
More Data, More Problems? Why Data Isn’t Always the Answer
In the rush to analyze the numbers, there’s…
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Leo Burnett
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The LeoScope
Jun 30, 2016
New Life in the Oldest Medium
Leo Burnett Chicago’s Jeanie Caggiano reports from the Cannes Lions on…
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Leo Burnett
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The LeoScope
Jul 24, 2017
Brand Trust Is Both a ‘What’ and a ‘Why’
Even new players can earn consumer trust right out of the…
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Leo Burnett
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The LeoScope
Oct 2, 2017
5 Qs With John Vanderploeg: The Important Role of Statistics & Data in a Creative Company
With a focus on providing more relevance to consumers and more effective solutions for clients, Leo Burnett has…
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Leo Burnett
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The LeoScope
Feb 7, 2018
Altering the Shopper Experience With AR
How brands are delighting, surprising and serving consumers…
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Leo Burnett
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The LeoScope
Jul 14, 2016
After a Week, Pokémon Go Is Changing the Way People Think, Feel and Live — Maybe Someday It Will Change the World
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The LeoScope
Expertise From Leo Burnett’s Thought Leaders
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