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Archive of stories published by The odd and ever-changing world of marketing

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Claire Knapp in The odd and ever-changing world of marketing

There is no such thing as digital marketing

There is only marketing

Claire Knapp in The odd and ever-changing world of marketing

Changing behaviours

Using behavioural economics to improve healthcare

Claire Knapp in The odd and ever-changing world of marketing

Enabling mobile

Unlocking the potential of mobile technology

Claire Knapp in The odd and ever-changing world of marketing

Re-inventing the wheel

Iterative experience design

Claire Knapp in The odd and ever-changing world of marketing

Study your customers to find your brand’s answers

If customers will only value brands, if brands value…

Claire Knapp in The odd and ever-changing world of marketing

Designing digital

Learning through our ages

Claire Knapp in The odd and ever-changing world of marketing

Is marketing really just dating?

The startling similarities between the dating world and the…

Claire Knapp in The odd and ever-changing world of marketing

Dodging insights

Why sometimes we should start by ignoring what we know

Claire Knapp in The odd and ever-changing world of marketing

Finding a voice again

Why brands need to speak up

Claire Knapp in The odd and ever-changing world of marketing

Beyond advertising

Our rising expectations of brands?

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The odd and ever-changing world of marketing

Digital, strategy and brands.

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