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The odd and ever-changing world of marketing
Digital, strategy and brands.
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Study your customers to find your brands answers
Study your customers to find your brands answers
If customers will only value brands, if brands value customers, imagine if there was some magical way to know exactly what this value…
Claire Knapp
Sep 11, 2014
Beyond advertising
Beyond advertising
Our rising expectations of brands?
Claire Knapp
Aug 6, 2014
Is marketing really just dating?
Is marketing really just dating?
The startling similarities between the dating world and the advertising industry
Claire Knapp
Jul 17, 2014
Designing digital
Designing digital
Learning through our ages
Claire Knapp
Jul 1, 2014
There is no such thing as digital marketing
There is no such thing as digital marketing
There is only marketing
Claire Knapp
Jun 17, 2014
Enabling mobile
Enabling mobile
Unlocking the potential of mobile technology
Claire Knapp
Jun 5, 2014
Re-inventing the wheel
Re-inventing the wheel
Iterative experience design
Claire Knapp
May 23, 2014
Finding a voice again
Finding a voice again
Why brands need to speak up
Claire Knapp
May 9, 2014
Dodging insights
Dodging insights
Why sometimes we should start by ignoring what we know
Claire Knapp
Apr 22, 2014
Changing behaviours
Changing behaviours
Using behavioural economics to improve healthcare
Claire Knapp
Apr 4, 2014
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