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The odd and ever-changing world of marketing
Digital, strategy and brands.
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Claire Knapp
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The odd and ever-changing world of marketing
Sep 11, 2014
Study your customers to find your brand’s answers
If customers will only value brands, if brands value…
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3
Claire Knapp
in
The odd and ever-changing world of marketing
Aug 6, 2014
Beyond advertising
Our rising expectations of brands?
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Claire Knapp
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The odd and ever-changing world of marketing
Jul 17, 2014
Is marketing really just dating?
The startling similarities between the dating world and the…
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Claire Knapp
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The odd and ever-changing world of marketing
Jul 1, 2014
Designing digital
Learning through our ages
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Claire Knapp
in
The odd and ever-changing world of marketing
Jun 17, 2014
There is no such thing as digital marketing
There is only marketing
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5
Claire Knapp
in
The odd and ever-changing world of marketing
Jun 5, 2014
Enabling mobile
Unlocking the potential of mobile technology
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3
Claire Knapp
in
The odd and ever-changing world of marketing
May 23, 2014
Re-inventing the wheel
Iterative experience design
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7
Claire Knapp
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The odd and ever-changing world of marketing
May 9, 2014
Finding a voice again
Why brands need to speak up
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4
Claire Knapp
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The odd and ever-changing world of marketing
Apr 22, 2014
Dodging insights
Why sometimes we should start by ignoring what we know
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2
Claire Knapp
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The odd and ever-changing world of marketing
Apr 4, 2014
Changing behaviours
Using behavioural economics to improve healthcare
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1
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The odd and ever-changing world of marketing
Digital, strategy and brands.
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