Dan Harple’s Pentalytic Framework Guides The OMI

INTRSTLR

Behind every album and every song, there are unsung heroes invisible to the listener. We want to highlight those unsung heroes, build their fan base, and celebrate the talented creatives who can often go unnoticed.

“Deploy, deploy, deploy”: Dispatch from the OMI Tech Meeting

Overview

Week One: Incentivizing artists to capture complete data

BEAM: Tune Into Your Surroundings.

We live in a multilayered and complex world, simultaneously processing faces, colors, interesting…

LUCY

Immersive Experiences. Anywhere.

Live shows are the most immersive music experiences. There’s an intimate fan-to-fan and artist-to-fan relationship at concerts that is unparalleled in scope and energy.

CAMPFIRE: Add Creative Fuel to the Fire

In the current era of social media and mass content-sharing platforms, there is…

HELIX

What if you as an artist, signed or independent, determined how your music was used?

What if you could create and collaborate freely knowing your work could be tracked and monitored?

PUFFERFISH

We believe in purpose-driven music. What do you believe?

The business side of creating music can be confusing, exhausting, and feel far removed from one’s artistic mission. But what if it didn’t have to be?

OMI Summer Lab: Dispatch 2

Designing with a customer-centric music business approach