What comes first, the plan or action?
STRATEGY OVER TACTICS
Challenge, Situation, Team>That decides the moves.
Situation, Challenge, Team > That decides the moves!
This is the seventh in my Quad series of #AlternativeLearning. Today’s session was with Coaches Soundarya and Magesh. This is what transpired today:
Time: 30 minutes
To complete: 20 Jumping Jacks, 10 squats, 7 pushups, 7 half burpee, 5 burpees, 10 lunges, five180-degree jumps, 5 broad jumps.
All of these moves were part of the warm-up, so no surprises. Each set of exercises gains us a point. Each member must achieve at least 5 points before passing the baton. The only thing we did not know was the team, as when does the exercise, the other member rests! And plans. It was a blind challenge as we did not know the constitution of the competition! Breakout rooms maintained secrecy.The team had to plan, and push!
Games coaches play — very effectively!
My teammate was Mari, an old hand at strategy and winning moves. We quickly calculated the time and effort per move and arrived at an upper body, midsection, and lower body mix for us to follow. We knew our capabilities and the lack of it. So, we optimized the two-minute strategy discussion break, before the challenge. We knew the situation, the challenge, how to maximize scoring, AND knew each other’s strengths and weaknesses. The strategy took that into account and planned the tactics. As we were getting tired out towards the end, it was a different mix of workout. We used legal workaround options (knee pushups instead of full, two 90 degree jumps instead of one).
In the end, we knew we had done well. The scores didn’t matter as our objective of burning out the calories was done to the max.
My learning for business:
- Set a stiff target
- GAMIFY the process
- STRATEGIZE based on the goal, situation, timelines and the team
- THEN TWEAK the tactics understanding the potential, at that moment!
Marketing tactics are aplenty. Which one to use when is defined by the strategy.
Strategy drives tactics, never the other way around.
And yes, we can have fun with marketing games as well.
This is the seventh in my QUAD Connect #AlternativeLearning series. You can access the past articles from the links below:
2: Tie that lace well, getting it just right
Pravin Shekar is an outlier marketer, parallel entrepreneur and a raconteur.
mic @ PravinShekar.com .
Pravin is the author of three books: on outlier marketing, Getting paid to speak, and a collection of travel pics/romantic poems!
http://tiny.cc/PravinShekarBooks
#Marketing #Entrepreneur #Awareness #Strategy #Outlier #Outliermarketing #micromarketer #idea #tribe #TheQuad
