Book Sips

Bad strategy is everywhere. We have turned the word itself into no more than a buzz we can’t really trust anymore. Good strategy is simple…

As (digital) product people, whether managers, designers or researchers, we drive our decisions by business KPIs and usage metrics as this…

This is probably the most interesting book I have ever read. It puts the universe, the earth and its inhabitants into perspective. Where…

This is a reference book for research practitioners but it should also be to anyone willing to understand what this is about.

Designing a value proposition (or a ‘value prop’ if you want to be cool) is about detecting and defining the customer segments identifying…

Do you feel your most innovative ideas get lost in the sauce? With this 5-days process you’ll get your proposals up and running in a flash!

Do you feel trapped shipping new features and measuring the wrong metrics? Is the customer voice not listened enough in your organization?

First thing you do in the morning? Checking your smartphone (and you do it more than 150 times a day). Last thing you do at night…