Dior has launched its first micro-influencer campaign and the result is incredible!

A brand insight on … Glossier

Love it or hate it... but Influencer Marketing is the New Beauty Currency

The world of communication is changing

Lack of influencer marketing strategy can lead to missed opportunities and decreasing control over brand image. In…

The very best insights from indie brands

At Octoly we’re noticing how efficient indie brands are becoming in various industries…

A brand insight on … ColourPop

Give credit to Micro-influencers, these content creators have major potential

How To Succeed With Your New Influencer Marketing Strategy

Influencer Marketing from A to Z

Implementing an influencer marketing strategy, on any channel, is no simple task and in fact, a pretty easy thing to mess up. But when it works, boy…

Adidas is betting on influencers, not athletes, to sell sportswear to women

This is how Glossier Hacked Social Media to Build A Cult-Like Following