Top stories published by Octoly in 2016

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How To Drive Your Beauty Brands Sales With YouTube

The beauty brands that have found the greatest…

Octoly in Octoly

Sep 20, 2016

Beauty Disruption — The Direct to Consumer revolution

MicroInfluencing is the Future of brands on…

Octoly in Octoly

Jun 28, 2016

How Beauty Brands Can Work With YouTubers On #GetReadyWithMe Videos

Octoly in Octoly

Mar 1, 2016

How To Haul It In With YouTube Influencers

Compared to previous generations, millennials simply are not watching TV. Instead, they are spending increasing amounts of time online, both on desktop and mobile. For the beauty industry, YouTube is essential, because young women spend a lot of time on…

Octoly in Octoly

Jan 12, 2016

Why Most Beauty Brands Fail On YouTube

It’s easy to fail on YouTube. But it’s also easy to succeed, if you follow the best…

Octoly in Octoly

Sep 16, 2016

A How-To Guide for Beauty Brands on YouTube

The First Earned Media Success Playbook

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Apr 7, 2016

Why YouTube Unboxings are so popular

Shoppers can’t get enough of beauty unboxing videos.

According to Google, YouTube unboxings are growing at a rate of 50% a year. Our Octoly database is tracking tens of thousands of these videos in the beauty category alone, with hundreds…

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Jul 15, 2016

Once upon a time… The Beauty Cruise

On May 27th, we teamed up with Estée Lauder Companies in Paris to host the Beauty Cruise, the…

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Jun 10, 2016

Beauty YouTubers’ favorite brands in May 2016

Each month, we’re releasing an Earned Media Ranking of the Top 50 Beauty Brands…

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Dec 1, 2016

Beauty Micro Influencers’ favorite brands in November

Micro Influencers offer a more authentic voice, leading to more engaged audiences

2015

2017

These were the top 10 stories published by Octoly in 2016. You can also dive into monthly archives for 2016 by using the calendar at the top of this page.

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