A Voice for Product Marketing
Products and markets are two sides of a coin that every organization attempts to match. The term “product-market fit” came about to try to describe solving this puzzle. Much has been said on this topic.
My intention there is just to highlight the areas that generally require more technical skill, especially for technical products, and areas that require more business skill. I find that there are few people that have the skills do everything in product marketing extremely well. You generally need to build a team of people with different strengths…