Protagonist Studio

Waiting for an AI “Snow Fall”

AI needs to augment what content creators are already doing, not offer a…

The Bright Side of Self-Deception

When the facts don’t fit our narrative, we often change the facts…

The Science Behind Storytelling

Our brains are hardwired for narrative. Now we’re starting to…

Listening to Machines

A healthy relationship with AI begins with respecting its otherness.

Welcome to Protagonist

An experiment in design storytelling.

When a designer says…

Our Online Behavior is a Design Problem

The internet has gotten meaner and less trustworthy, but there is hope.

Uber Learned the Hard Way: Transparency Rules the Sharing Economy

Just Easy Enough

“How simple should this be?” is a question designers don’t ask nearly enough.