Protagonist Studio

Narrative is the Most Powerful Design Tool You’re Not Using

Designers love to call themselves storytellers. So where are the stories?

Uber Learned the Hard Way: Transparency Rules the Sharing Economy

Just Easy Enough

“How simple should this be?” is a question designers don’t ask nearly enough.

Welcome to Protagonist

An experiment in design storytelling.

When a designer says…

The Science Behind Storytelling

Our brains are hardwired for narrative. Now we’re starting to…

Listening to Machines

A healthy relationship with AI begins with respecting its otherness.

The Bright Side of Self-Deception

When the facts don’t fit our narrative, we often change the facts…

Waiting for an AI “Snow Fall”

AI needs to augment what content creators are already doing, not offer a…