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Protagonist Studio
Good story makes good strategy.
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Narrative is the Most Powerful Design Tool You’re Not Using
Narrative is the Most Powerful Design Tool You’re Not Using
Designers love to call themselves storytellers. So where are the stories?
Carl Alviani
Jun 1, 2018
The Science Behind Storytelling
The Science Behind Storytelling
Our brains are hardwired for narrative. Now we’re starting to understand why.
Carl Alviani
Oct 11, 2018
Waiting for an AI “Snow Fall”
Waiting for an AI “Snow Fall”
AI needs to augment what content creators are already doing, not offer a low-effort way of producing an inferior outcome.
Carl Alviani
Aug 11, 2023
The Bright Side of Self-Deception
The Bright Side of Self-Deception
When the facts don’t fit our narrative, we often change the facts. Sometimes that’s a good thing.
Carl Alviani
Nov 22, 2018
Listening to Machines
Listening to Machines
A healthy relationship with AI begins with respecting its otherness.
Carl Alviani
Jun 28, 2018
Welcome to Protagonist
Welcome to Protagonist
An experiment in design storytelling.
Carl Alviani
Jun 19, 2018
Our Online Behavior is a Design Problem
Our Online Behavior is a Design Problem
The internet has gotten meaner and less trustworthy, but there is hope.
Carl Alviani
Jun 13, 2018
Uber Learned the Hard Way: Transparency Rules the Sharing Economy
Uber Learned the Hard Way: Transparency Rules the Sharing Economy
Uber’s much-loathed surge pricing policy has prompted accusations of price gouging, market manipulation and worse. And all of it despite…
Carl Alviani
Jun 11, 2018
Just Easy Enough
Just Easy Enough
“How simple should this be?” is a question designers don’t ask nearly enough.
Carl Alviani
Jun 2, 2018
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