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The Real Deal ZA
Promoting opinion, insights, transparency and challenges in the South African and International real estate industries
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The MLS (commission) problem
The MLS (commission) problem
Adriaan Grové
Mar 16
Don’t be a busyness owner.
Don’t be a busyness owner.
Be a business owner.
Adriaan Grové
Nov 21, 2023
It’s time to reimagine home financing
It’s time to reimagine home financing
It fascinates me to see how South African home buyers have little loyalty to their current banks when taking up new loans; it hovers around…
Adriaan Grové
Dec 14, 2022
Whose (real estate) data is it anyway?
Whose (real estate) data is it anyway?
You know the process: The seller signs a mandate with the agent to market their property as best they can at the agreed price and…
Adriaan Grové
Nov 10, 2022
(Real Estate) Nostalgia
(Real Estate) Nostalgia
Things disappear when they go out of fashion or are replaced with more efficient technology. People move on to what works best and is…
Adriaan Grové
Sep 9, 2022
A big win for estate agents in South Africa’s property portal landscape
A big win for estate agents in South Africa’s property portal lands...
update 31 July 2023: Final report published that addressed all the points below
Adriaan Grové
Jul 14, 2022
Are you competing against your own real estate brand?
Are you competing against your own real estate brand?
This tweet from Glenn Sanford, eXp CEO caught my eye for obvious reasons:
Adriaan Grové
Apr 22, 2022
How can real estate professionals help buyers in a hot seller’s market?
How can real estate professionals help buyers in a hot seller’s mar...
According to US real estate company Redfin, COVID trends and low mortgage rates led to a 50% drop in the number of homes for sale, despite…
Adriaan Grové
Mar 17, 2022
In real estate, busyness does not translate into profit
In real estate, busyness does not translate into profit
If you run a business it is easy to get caught up in a lot of small things that compound into the false belief that all the busyness will…
Adriaan Grové
Feb 21, 2022
What’s your (real estate) frequency?
What’s your (real estate) frequency?
In the US, there are now more realtors than homes for sale. A staggering 130,000 people have joined the industry since the start of the…
Adriaan Grové
Sep 9, 2021
The race towards frictionless real estate transactions
The race towards frictionless real estate transactions
It’s now been months not carrying around a credit card or cash with me. Instead, I’ve opted for contactless payment options including…
Adriaan Grové
Mar 11, 2021
Portal monopolies and a broken record
Portal monopolies and a broken record
Lately I cringe every time I read articles like these complaining about portal monopolies, how portals can’t do this or that, or prices…
Adriaan Grové
Feb 19, 2021
In the real estate industry, service is marketing
In the real estate industry, service is marketing
Interesting fact, we stopped running expensive online ads long ago but managed record sales in the last 3 months (almost one new client a…
Adriaan Grové
Oct 7, 2020
The lockdown diaries #14: YOU are the brand
The lockdown diaries #14: YOU are the brand
Few agents are focusing on creating hand crafted social media posts, and even fewer on unique news content for their websites. New mandate…
Adriaan Grové
Jun 4, 2020
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