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The Real Deal ZA
Promoting opinion, insights, transparency and challenges in the South African and International real estate industries
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Portal monopolies and a broken record
Portal monopolies and a broken record
Lately I cringe every time I read articles like these complaining about portal monopolies, how portals can’t do this or that, or prices…
Adriaan Grové
Feb 19
In the real estate industry, service is marketing
In the real estate industry, service is marketing
Interesting fact, we stopped running expensive online ads long ago but managed record sales in the last 3 months (almost one new client a…
Adriaan Grové
Oct 7, 2020
The lockdown diaries #14: YOU are the brand
The lockdown diaries #14: YOU are the brand
Few agents are focusing on creating hand crafted social media posts, and even fewer on unique news content for their websites. New mandate…
Adriaan Grové
Jun 4, 2020
The lockdown diaries, day #7: Is your real estate company efficient?
The lockdown diaries, day #7: Is your real estate company efficient?
Wow, it’s been a rough few days and I didn’t get time to write, although there are 10+ blog posts in my drafts. I’m aiming to catch up and…
Adriaan Grové
Apr 9, 2020
The lockdown diaries, day #5: Your checklist for building a real estate website
The lockdown diaries, day #5: Your checklist for building a real estate website
Our operations manager has been on my case to write something on this, as she regularly deals with agents who fall into the trap of…
Adriaan Grové
Apr 1, 2020
The lockdown diaries, day #4: You are now an online estate agent
The lockdown diaries, day #4: You are now an online estate agent
From now on, every estate agent out there is an online estate agent.
Adriaan Grové
Mar 31, 2020
The lockdown diaries, day #2 : Buying mandates and Salary vs Commission earners
The lockdown diaries, day #2 : Buying mandates and Salary vs Commission earners
After spending the day in the garden, reading and cycling an incredible 5km in the driveway, I did a lot of thinking
Adriaan Grové
Mar 28, 2020
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