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The Real Deal ZA

Promoting opinion, insights, transparency and challenges in the South African and International real estate industries

Portal monopolies and a broken record

Portal monopolies and a broken record

Lately I cringe every time I read articles like these complaining about portal monopolies, how portals can’t do this or that, or prices…
Go to the profile of Adriaan Grové
Adriaan Grové
Feb 19
In the real estate industry, service is marketing

In the real estate industry, service is marketing

Interesting fact, we stopped running expensive online ads long ago but managed record sales in the last 3 months (almost one new client a…
Go to the profile of Adriaan Grové
Adriaan Grové
Oct 7, 2020
The lockdown diaries #14: YOU are the brand

The lockdown diaries #14: YOU are the brand

Few agents are focusing on creating hand crafted social media posts, and even fewer on unique news content for their websites. New mandate…
Go to the profile of Adriaan Grové
Adriaan Grové
Jun 4, 2020
The lockdown diaries, day #7: Is your real estate company efficient?

The lockdown diaries, day #7: Is your real estate company efficient?

Wow, it’s been a rough few days and I didn’t get time to write, although there are 10+ blog posts in my drafts. I’m aiming to catch up and…
Go to the profile of Adriaan Grové
Adriaan Grové
Apr 9, 2020
The lockdown diaries, day #5: Your checklist for building a real estate website

The lockdown diaries, day #5: Your checklist for building a real estate website

Our operations manager has been on my case to write something on this, as she regularly deals with agents who fall into the trap of…
Go to the profile of Adriaan Grové
Adriaan Grové
Apr 1, 2020
The lockdown diaries, day #4: You are now an online estate agent

The lockdown diaries, day #4: You are now an online estate agent

From now on, every estate agent out there is an online estate agent.
Go to the profile of Adriaan Grové
Adriaan Grové
Mar 31, 2020
The lockdown diaries, day #2 : Buying mandates and Salary vs Commission earners

The lockdown diaries, day #2 : Buying mandates and Salary vs Commission earners

After spending the day in the garden, reading and cycling an incredible 5km in the driveway, I did a lot of thinking
Go to the profile of Adriaan Grové
Adriaan Grové
Mar 28, 2020
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