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Are you competing against your own real estate brand?

Are you competing against your own real estate brand?

This tweet from Glenn Sanford, eXp CEO caught my eye for obvious reasons:
Go to the profile of Adriaan Grové
Adriaan Grové
How can real estate professionals help buyers in a hot seller’s market?

How can real estate professionals help buyers in a hot seller’s mar...

According to US real estate company Redfin, COVID trends and low mortgage rates led to a 50% drop in the number of homes for sale, despite…
Go to the profile of Adriaan Grové
Adriaan Grové
In real estate, busyness does not translate into profit

In real estate, busyness does not translate into profit

If you run a business it is easy to get caught up in a lot of small things that compound into the false belief that all the busyness will…
Go to the profile of Adriaan Grové
Adriaan Grové
What’s your (real estate) frequency?

What’s your (real estate) frequency?

In the US, there are now more realtors than homes for sale. A staggering 130,000 people have joined the industry since the start of the…
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Adriaan Grové
The race towards frictionless real estate transactions

The race towards frictionless real estate transactions

It’s now been months not carrying around a credit card or cash with me. Instead, I’ve opted for contactless payment options including…
Go to the profile of Adriaan Grové
Adriaan Grové
Portal monopolies and a broken record

Portal monopolies and a broken record

Lately I cringe every time I read articles like these complaining about portal monopolies, how portals can’t do this or that, or prices…
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Adriaan Grové
In the real estate industry, service is marketing

In the real estate industry, service is marketing

Interesting fact, we stopped running expensive online ads long ago but managed record sales in the last 3 months (almost one new client a…
Go to the profile of Adriaan Grové
Adriaan Grové
The lockdown diaries #14: YOU are the brand

The lockdown diaries #14: YOU are the brand

Few agents are focusing on creating hand crafted social media posts, and even fewer on unique news content for their websites. New mandate…
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Adriaan Grové
The lockdown diaries, day #7: Is your real estate company efficient?

The lockdown diaries, day #7: Is your real estate company efficient?

Wow, it’s been a rough few days and I didn’t get time to write, although there are 10+ blog posts in my drafts. I’m aiming to catch up and…
Go to the profile of Adriaan Grové
Adriaan Grové
The lockdown diaries, day #5: Your checklist for building a real estate website

The lockdown diaries, day #5: Your checklist for building a real es...

Our operations manager has been on my case to write something on this, as she regularly deals with agents who fall into the trap of…
Go to the profile of Adriaan Grové
Adriaan Grové
The lockdown diaries, day #4: You are now an online estate agent

The lockdown diaries, day #4: You are now an online estate agent

From now on, every estate agent out there is an online estate agent.
Go to the profile of Adriaan Grové
Adriaan Grové
The lockdown diaries, day #2 : Buying mandates and Salary vs Commission earners

The lockdown diaries, day #2 : Buying mandates and Salary vs Commis...

After spending the day in the garden, reading and cycling an incredible 5km in the driveway, I did a lot of thinking
Go to the profile of Adriaan Grové
Adriaan Grové
Is it OK for principals to compete with agents in an estate agency?

Is it OK for principals to compete with agents in an estate agency?

I have regular conversations with agents and principals, from small to large offices. A lot comes out of the woodwork with these…
Go to the profile of Adriaan Grové
Adriaan Grové
Self-driving cars and the future real estate transaction

Self-driving cars and the future real estate transaction

I can watch this for hours. It gives a bit of visual insight into the amount of computing power that goes into self-driving tech for safer…
Go to the profile of Adriaan Grové
Adriaan Grové
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