Marketing Collaboration & the Important Role of PR by Ron Young

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. It’s about building trust, enhancing reputation, telling great stories…

Inside Innovation: StoryWorks, Ketchum

Agile is a hot topic right now in PR. Many are talking about it but few are putting the new fast-moving work-flow into practice.

When we heard about ‘StoryWorks’ at Ketchum, an integrated and agile team operating like a news room we had…

Chrome extensions to make your life better

Here at coveragebook.com we spend hours working out how to save you hours of boring admin work, allowing you to crack on with the exciting aspects of PR.

Official announcement from Twitter: Share count data no longer available

It’s been confirmed that as of 20th November Twitter are officially removing the ability for any publisher to display the all time social share counts of any URL using the current method.