“What happened after the coverage went live?” “Did this coverage generate any leads” “What did this coverage do” “Is the coverage hitting target”
“Did you campaign deliver…
We’ve been following Manifest’s PR campaigns for a while and have been impressed with their creativity and bold approach. But, it wasn’t until we had the pleasure of meeting some of the team at an event recently that realised there was something special about…
Do you value your account execs and juniors the amount you should?
If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place. Therefore, the execs you are…
On 11th February 2016 the CIPR hosted an event on measurement in public relations. Paul Sutton, Neville Hobson and I spoke about our experiences and views in the development in PR measurement and evaluation.