I’ve been interviewing CEOs about social media for a while now and what shines out is their genuine desire to lead from the front. It’s a feature they all have in common.
“Young people are important not because they’re ‘the future’, but because we need their radical, unfettered thinking to break out of our old mindsets now!”
I recently interviewed Friends of the Earth’s CEO Craig Bennett about social media. An essential part of his own leadership ‘toolbox’, Craig also sees social media as indispensable for all 21st…