The CEO Uncovered

INTRODUCTION
Many public relations experts will have sat in a planning discussion where the strategy concerning CEO communications has been discussed. What communications activities are appropriate and which audiences should he or she prioritise? Does he need to be more visible internally and/or…

Why the Best Leaders Are Social Media Savvy

The C-suite is more effective and trustworthy when engaged on Twitter, Facebook and Instagram, according to new research. These tools can help you overcome a reputation crisis.

How CEOs Can Leverage Twitter

Rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation.

Many companies have embraced Twitter as one of the best ways to communicate with customers and other types of…