2015: The Year in Social Media Disasters

By Katie Meyer

Schadenfreude: A feeling of enjoyment that comes from seeing or hearing about the troubles of other people

Socialhadenfreude: A feeling of enjoyment that comes from seeing or hearing about the…

Crisis Management 101: Starbucks Stirs the Pot with #RaceTogether Campaign

By Katie Meyer

Giving back: in the socialpreneurship movement sweeping the corporate world, being a “good” company can pay off. For the philanthropic efforts companies put in…

Who Won the January 17 Democratic Debate on Social Media? For Hillary and Bernie, the Race is Closer Than Ever

By Katie Meyer

On January 17, Bernie Sanders and Hillary Clinton faced off in the nationally televised Democratic…

Going Viral: What Star Wars Did to its New Stars on Social Media

By Katie Meyer

Described by Wikipedia as an “epic space opera” and by Star Wars fans as a huge relief, Star Wars: The Force Awakens is on track to be the biggest movie of all time. Leads Daisy…

Donald Trump’s Favourite Instagram Filter is Lo-Fi

By Katie Meyer

When you think of Donald Trump’s presidential campaign, Instagram might not leap to mind. The platform is younger than Twitter or Facebook — it’s more often associated with #wokeuplikethis than…

Can Social Media Predict the Next President? Introducing the 2016 Election Series

Barack Obama’s 2008 campaign changed the way the President of the United States is elected. Social media is becoming as important as offline outreach — and on social platforms, voters can…