The Social Reader

Top Reads for Brand Managers, #Movember Edition

By Katie Meyer

You can stop scrolling and skimming. In this new series, we cut through the blogspam so you don’t have to. Every month we’ll highlight fresh insights that give you a new perspective on social.

Donald Trump’s 11 Best Tweets (and 7,000 Losers)

By Katie Meyer

My tweets are great. Tremendous tweets, the best. All the other tweets… they don’t know what they’re doing. My tweets? Great stuff. Great.

11. I mean, this tweet. This is…

In the Final Hours of the Election, Who is Winning on Social Media?

By Katie Meyer

Can social media predict the next president? In December of last year, Crowdbabble launched a series of case studies to find out.

How do the Debates Impact Social Media Support for the Candidates? Surprising Outcomes from Hillary Clinton and Donald Trump’s First Face-Off

By Katie Meyer

Donald Trump, “Dwayne” Wade, and the Outrage Machine

By Katie Meyer

“Dwayne Wade’s cousin was just shot and killed while walking her baby in Chicago. Just what I have been saying. African-Americans will VOTE TRUMP!” — Donald J. Trump (@realdonaldtrump)

How to Don Draper Your Social Media: A Guide for Agencies

By Katie Meyer

“Please RT! I #followback” — Don Draper, never

Is your agency more Lou Avery or Don Draper on social media?

Weddings: The Thunderdome of Social Media

By Katie Meyer

Going to the chapel and we’re… going to put it on Instagram.

In the age of #CustomNuptialHashtags, weddings are a bigger business than ever. As grooms and brides publish their weddings…

DIY Politics on the Social Network for Conservatives

By Katie Meyer

Surprised by the Brexit vote?

Conservative strongholds on social media are often invisible to the typical social media user. If you’re a Millenial, your Facebook newsfeed…

Starting at 0: Building an Audience as a New Business

By Katie Meyer

Building a brand can be a challenge for small businesses on a shoestring budget. A creative approach to social media can have a huge impact, with a very low cost. But when you start with zero…