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The Startup’s Guide to Customer Success
How to Champion the Customer at Your Company
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Cultivating a strong Product/CS relationship
Cultivating a strong Product/CS relationship
In the first part of our series on how to set up both product and customer success teams for success, we dug into the benefits of a deep…
Jennifer Chiang
Dec 15, 2021
Why a strong product/CS relationship matters
Why a strong product/CS relationship matters
Think about the most successful software product companies out there — Salesforce, Microsoft, HubSpot, Twilio, Atlassian. What do they…
Jennifer Chiang
Jul 11, 2021
[Podcast] Meritocracy, Sponsorship, and Being the Only Woman in Leadership
[Podcast] Meritocracy, Sponsorship, and Being the Only Woman in Lea...
As some of you may know, I’m currently the only female executive team member at my company and that experience — like the experiences of…
Jennifer Chiang
Oct 12, 2020
[Free Event] Minority Innovation Weekend this coming weekend!
[Free Event] Minority Innovation Weekend this coming weekend!
Next week, I’ll be speaking at Minority Innovation Weekend as part of the Startup Fundamentals tracabout how to build a customer success…
Jennifer Chiang
Sep 28, 2020
Importance of understanding the customer’s journey
Importance of understanding the customer’s journey
In just the first month of officially taking the helm of customer success at my startup, I was stopped three separate times by three…
Jennifer Chiang
Sep 14, 2020
[Podcast] User Adoption Journey
[Podcast] User Adoption Journey
Getting users to adopt isn’t just a one-time thing — it’s a full journey on its own from planning, to the actual implementation, to…
Jennifer Chiang
Aug 31, 2020
The Pivotal Role of Trust in Leadership
The Pivotal Role of Trust in Leadership
Part of leading a Customer Success team is also about being a good leader. So, from time to time, I will also share some of my learnings…
Jennifer Chiang
Aug 17, 2020
Why Segmentation is Crucial
Why Segmentation is Crucial
I often get asked the question, “Why should I offer different customer experiences? It’s so much more efficient to focus on one…
Jennifer Chiang
Aug 3, 2020
3 questions to ask yourself to see if your company is championing the customer
3 questions to ask yourself to see if your company is championing t...
I talk a lot about championing the customer. After all, it’s the subtitle of my book! However, how do you know who is the customer…
Jennifer Chiang
Jul 20, 2020
[Video] Identifying Desired Outcomes
[Video] Identifying Desired Outcomes
Identifying desired outcomes in Customer Success is key to what makes us Customer Success teams successful. So core, that it is literally…
Jennifer Chiang
Jun 29, 2020
Judgement’s Role in Leadership
Judgement’s Role in Leadership
As leaders, we must make judgement calls on a regular basis — if not every day. However, “making the right call” or even just “making a…
Jennifer Chiang
Jun 22, 2020
[Podcast] Scaling Empathy during New Hire Onboarding
[Podcast] Scaling Empathy during New Hire Onboarding
To help companies really reap the benefits of customer centricity, everyone — including those not on a customer-facing team — should be…
Jennifer Chiang
Jun 8, 2020
Starting a Customer Success team: The 3 questions you should be asking
Starting a Customer Success team: The 3 questions you should be asking
Customer success as a mentality should start on Day 0. It is never too early to start championing your customer.
Jennifer Chiang
May 26, 2020
How has COVID-19 shifted Customer Success?
How has COVID-19 shifted Customer Success?
It’s in the news everyday now (and for good reason), but how has customer success shifted in this new era? This is a great question that…
Jennifer Chiang
May 11, 2020
Leadership and Ownership
Leadership and Ownership
As leaders, we each own certain parts of the business. However, to take it to the next level, we need to each have an ownership mentality…
Jennifer Chiang
Apr 27, 2020
What does customer success look like at a startup?
What does customer success look like at a startup?
As someone who founded and grew her customer success team at a 10 (now 25!) person startup, I get asked frequently what customer success…
Jennifer Chiang
Apr 12, 2020
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