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The Stories of DoneDone

The product of building software isn’t just the software itself, but the stories that come along with it. The Stories of DoneDone is a place to share at least a few of our experiences over the past 8 years with you.

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Beginning

Ka Wai Cheung in The Stories of DoneDone

Feb 16, 2017

Customer #000001

When 37signals released Basecamp in 2004, they set a goal of generating $5,000 in sales per month. They reached that goal by the end of their sixth week. The rest is startup history.

Like many of us, I followed Basecamp’s story religiously during its first few years. The…

Ka Wai Cheung in The Stories of DoneDone

Feb 16, 2017

Hindsight is…please don’t make me look

Jeff Bezos admits to Amazon launching their service with a pretty horrific bug. For some (presumably) small amount of time, you could order a negative number of books. Amazon would credit you with the amount of the purchase.

Ka Wai Cheung in The Stories of DoneDone

Feb 22, 2017

How an early feature was born

While we were in the throes of developing the first version of DoneDone, sometimes features would arise through nothing more than a quick Basecamp note. No meetings. No weighing of priorities on a Kanban board. Just a simple thought.

Ka Wai Cheung in The Stories of DoneDone

Feb 20, 2017

Project BugSpray

The original name of DoneDone was BugSpray. I thought it was a clever name.

Can’t you see the fantastic analogies between a can of bug spray and a bug tracker that helped you kill a slew of bugs? Can’t you envision a marketing plan where we design a parodied version of a…