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The Stroppy Copywriter

Future me holding two pink weights.

Writing a Medium post to put off going to the gym

It’s incredible how I can find the time to do…

Does my service-based business need case studies?

If you’re in the marketing or online business game, you’ve heard of case studies. I have news for you — case studies aren’t just for B2B or product-based…

Client Offboarding: How to End a Project So You Get More Business

How you finish a project for a…

How social proof helps you attract more students

The dos and don’ts for writing a cracking case study

Why hiring someone clueless might be the best thing you ever do for your business

A jumble of messy wires, likely to cause an electric shock.

Do you need a copywriter? Or a copyright lawyer?

There’s a difference you see. Someone should have…

What my technophobe dad taught me about copywriting

It’s easy to forget that most people aren’t familiar with industry-speak and acronyms. The best copywriting makes people feel seen and heard…

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