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The Whats Her Name
The first digital publication and trend report to examine marketing and advertising from the perspectives of women of color working in the field. Tag us on social with #TheWhatsHerName.
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What is “The Whats Her Name”?
What is “The Whats Her Name”?
TL;DR “The What’s Her Name” is the first digital publication and trend report to examine marketing and advertising from the perspectives of…
Shani Syphrett-Haynes
Dec 29, 2017
Product and marketing writing, better together
Product and marketing writing, better together
It’s been said that marketing copy focuses on the company and the product, while product copy focuses on the user. It’s also been said that…
Yael Ben-David
Jul 16, 2018
What We Get Wrong About Branding And Marketing
What We Get Wrong About Branding And Marketing
Most marketers are also tasked with branding. But what we get wrong about branding and marketing is what separates the successful brands…
Shani Syphrett-Haynes
May 1, 2018
How Can Brands Effectively Reach Multicultural Consumers?
How Can Brands Effectively Reach Multicultural Consumers?
If you have been following me for any length of time you have probably seen how much my start up advocates for the importance of reaching…
Stephanie Alston
Apr 10, 2018
Instagram Lessons from Will Smith Your Company Needs To Grow Your Following
Will Smith is quite easily the best thing thing to hit to Instagram since its inception. In just 90 short days, the mega movie star amassed…
Lenora Houseworth
Mar 15, 2018
What Can Black Mirror Teach the Advertising Industry?
What Can Black Mirror Teach the Advertising Industry?
If you’re like me, with so much great content out there it’s hard to prioritize the shows you’ve committed to watching. Right now, I have…
Timanni Walker
Feb 2, 2018
Questions You Need to Ask Before Becoming a Company’s Pioneering Marketer
Questions You Need to Ask Before Becoming a Company’s Pioneering Marketer
Being the first marketing employee, in particular, is a bit like being the firstborn in your family.
Tameka Vasquez
Feb 1, 2018
The Value of Genuine Brand Ambassadors
The Value of Genuine Brand Ambassadors
…and why I’m here for Tiffany Haddish as the new spokesperson for Groupon.
Shani Syphrett-Haynes
Jan 23, 2018
Contributing to “The What’s Her Name”
Contributing to “The What’s Her Name”
We want to make it easy for you to contribute…
Shani Syphrett-Haynes
Jan 11, 2018
How the Experimentation Ethos Drives Measurable Impact for Marketers
How the Experimentation Ethos Drives Measurable Impact for Marketers
For decades, brands have relied on gut intuition and over-generalized best practices to drive their marketing programs.
Reese Clay McGillie
Jan 8, 2018
3 Marketing Fails Solange Used On SZA’s Video ‘The Weekend’
3 Marketing Fails Solange Used On SZA’s Video ‘The Weekend’
Most people I know love Beyonce. Because we love her, we also had a soft spot in our heart for our favs little sister. We notice her look…
Danielle Mitchell
Jan 8, 2018
7 Life Truths That Strategic Marketing Taught us in 2017
7 Life Truths That Strategic Marketing Taught us in 2017
The digital marketing landscape is ever-changing, especially as consumers continue to demand real connections, with real people, in real…
Danielle Copeland
Dec 28, 2017
29 questions that will lead you to your voice and tone
29 questions that will lead you to your voice and tone
Incorporate these questions in your branding process or conduct a group interview with key personnel before writing the microcopy (UX…
Kinneret Yifrah
Nov 5, 2017
How Dove Can Get REAL In 7 Not So Easy Steps
How Dove Can Get REAL In 7 Not So Easy Steps
When I was at my very first full-time advertising agency job, I stopped a “Blaxploitation” campaign idea mid-brainstorm. The brainstorm was…
Amber Chenevert, PhD
Oct 11, 2017
People Understanding Unlocks Tremendous Potential
People Understanding Unlocks Tremendous Potential
You’d have to be living under a rock to be unaware of the inordinate emphasis on STEM these days. And with years of the Internet-of-Things…
Dionna McPhatter
Sep 11, 2017
This Founder Turned A Passion For Music Into A Successful Indie Label
This Founder Turned A Passion For Music Into A Successful Indie Label
Expert from an article originally published at www.forbes.com on September 8, 2017.
Shani Syphrett-Haynes
Sep 7, 2017
I Cannes-NOT do it anymore:
I Cannes-NOT do it anymore:
A woman of color’s experience in the ad industry.
Mariam Mouna
Jun 23, 2017
Writing More Blogs But Still Not Seeing an Increase in Rankings or Traffic? Here’s Why!
Writing More Blogs But Still Not Seeing an Increase in Rankings or Traffic? Here’s Why!
“I’m always writing blog after blog for my website and I’m still not seeing an increase in my SEO,” is something I have heard my clients…
Stephanie Alston
May 10, 2017
An immigrant’s song
An immigrant’s song
This poem is about my experience of being an immigrant in the world of advertising; coming to NYC and seeking a new job, new life.
arkkane
Feb 9, 2017
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