Uber’s New BHAG: UberPool
“Can you take me Higher? To a place where blind men see Can you take me Higher? To a place with golden streets” — Creed, Higher In their seminal 1994 book Built to Last: Successful Habits of Visionary Companies, Jim Collins and Jerry Poras coined the term BHAG (pronounced BEE-hag)
Uber’s New BHAG: UberPool