Red Bull and the art of ‘storydoing’

Hey Alexa, what does my brand sounds like?

This year’s CES, the world’s largest consumer electronics show where next-generation innovations are presented, concluded last week.

In case you’re wondering why a marketer like me is talking about a technology conference, there’s…

AI in marketing: Selling through robots

The rise of machines is happening, but not in the way you think.

The Little Brand Book on Marketing to Women

Women at pharmacy stores are a rare sight — I have come across only one in the whole…

A Marketer’s Guide to Building Relations with Designers (Hint: Empathise)

Evolution of Whisky by Design

A classic drink, with a legacy forged over time.

Whisky is one among those few Historic products that have long since been a means of expression, of freedom, creativity, rebellion, class and social change. But how has…

Marketing doesn’t need agencies anymore.

It needs creative collaborations on a whole new level.

Videos, Blogs or Memes? What’s right for your content?

The Big Brand Theory- I

What does it take to make the real ‘Louis Vuitton’?

This is for the fans

Building Fly With VIP, the ultimate platform to connect celebrities with their fans