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A Marketer’s Guide to Building Relations with Designers (Hint: Empathise)

A Marketer’s Guide to Building Relations with Designers (Hint: Empathise)

If you’ve ever sat with a designer to get the “creatives” done, chances are that you got into a disagreement over the final look, your…
Go to the profile of Jothi Ganesh
Jothi Ganesh
Marketing doesn’t need agencies anymore.

Marketing doesn’t need agencies anymore.

It needs creative collaborations on a whole new level.
Go to the profile of Kumaraditya Dash
Kumaraditya Dash
AI in marketing: Selling through robots

AI in marketing: Selling through robots

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PracticeNext
Red Bull and the art of ‘storydoing’

Red Bull and the art of ‘storydoing’

In the year 2014, Red Bull sold more than 5.5 billion cans of a product that does not even have a mention on the home page of its website…
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PracticeNext
What I learnt building PracticeNext

What I learnt building PracticeNext

I never changed, just learned.
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PracticeNext
Evolution of Whisky by Design

Evolution of Whisky by Design

A classic drink, with a legacy forged over time.
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PracticeNext
Content is now the Kingdom, so who is the King?

Content is now the Kingdom, so who is the King?

Navigating the changing world of content through the eyes of corporate heavyweights.
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PracticeNext
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