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Videos, Blogs or Memes? What’s right for your content?

Videos, Blogs or Memes? What’s right for your content?

Clients and marketers often find themselves confused about the kind of content they should be crafting for their brands. With videos…
Go to the profile of Shweta D'souza
Shweta D'souza
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The Little Brand Book on Marketing to Women

The Little Brand Book on Marketing to Women

Women at pharmacy stores are a rare sight — I have come across only one in the whole of 25 years of my life. I only feel the need to…
Go to the profile of Shweta D'souza
Shweta D'souza
A Marketer’s Guide to Building Relations with Designers (Hint: Empathise)

A Marketer’s Guide to Building Relations with Designers (Hint: Empathise)

If you’ve ever sat with a designer to get the “creatives” done, chances are that you got into a disagreement over the final look, your…
Go to the profile of Jothi Ganesh
Jothi Ganesh
Hey Alexa, what does my brand sounds like?

Hey Alexa, what does my brand sounds like?

Go to the profile of PracticeNext
PracticeNext
Marketing doesn’t need agencies anymore.

Marketing doesn’t need agencies anymore.

It needs creative collaborations on a whole new level.
Go to the profile of Kumaraditya Dash
Kumaraditya Dash
AI in marketing: Selling through robots

AI in marketing: Selling through robots

Go to the profile of PracticeNext
PracticeNext
Red Bull and the art of ‘storydoing’

Red Bull and the art of ‘storydoing’

In the year 2014, Red Bull sold more than 5.5 billion cans of a product that does not even have a mention on the home page of its website…
Go to the profile of PracticeNext
PracticeNext
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